Creating content for social media requires not only creativity but also an understanding of the technical specifications that ensure your visuals are optimized for each platform. Here, we’ll dive into the essential aspect ratios for images, reels, and videos across major social media platforms and discuss the critical safe zones for text to ensure your message is always clear and visible.
Image Posts:
- Square: 1:1 (1080×1080 px)
- Portrait: 4:5 (1080×1350 px)
- Landscape: 16:9 (1200×630 px)
Videos:
- Square: 1:1 (1080×1080 px)
- Landscape: 16:9 (1280×720 px)
- Portrait: 4:5 (1080×1350 px)
Stories:
- Vertical: 9:16 (1080×1920 px)
Safe Zone:
- Keep important text and elements within the central 1080×1420 px for vertical formats and the central 1080×1080 px for square formats to avoid cropping.
Feed Posts:
- Square: 1:1 (1080×1080 px)
- Portrait: 4:5 (1080×1350 px)
- Landscape: 1.91:1 (1080×608 px)
Reels and IGTV:
- Vertical: 9:16 (1080×1920 px)
Stories:
- Vertical: 9:16 (1080×1920 px)
Safe Zone:
- For Stories and Reels, keep key elements within the central 1080×1420 px to ensure they are not obscured by UI elements like the profile icon or call-to-action buttons.
TikTok
Videos:
- Vertical: 9:16 (1080×1920 px)
- Square: 1:1 (1080×1080 px)
Safe Zone:
- Ensure critical content is within the central 1080×1420 px area to avoid overlapping with on-screen buttons and text.
Image Posts:
- Square: 1:1 (1200×1200 px)
- Landscape: 16:9 (1200×675 px)
Videos:
- Landscape: 16:9 (1280×720 px)
- Square: 1:1 (1080×1080 px)
Safe Zone:
- Maintain important text within the central 1080×1080 px to prevent cropping in different display views.
Image Posts:
- Square: 1:1 (1200×1200 px)
- Landscape: 1.91:1 (1200×627 px)
Videos:
- Landscape: 16:9 (1280×720 px)
- Square: 1:1 (1080×1080 px)
- Vertical: 9:16 (1080×1920 px)
Safe Zone:
- Keep key elements within the central 1080×1080 px area to avoid them being cut off in different views.
Tips for Text Placement on Visuals
- Centralize Your Text: Always aim to keep text within the central area of your design. This ensures visibility across various devices and screen sizes.
- Margins and Padding: Apply sufficient margins and padding to avoid text being cut off or obscured by UI elements.
- Contrast and Readability: Use high contrast between your text and background to ensure readability.
- Test Across Devices: Preview your designs on different devices to ensure text remains within safe zones.
By following these guidelines, you’ll ensure your social media visuals are not only aesthetically pleasing but also effective in delivering your message across all platforms.
Happy designing!